Fightin' words

Wholesale Sports Outdoor Outfitters needed to run a promotion aimed at military personnel in the US. Say what you want about military life or a culture of intense patriotism… it makes for some truly rollicking, flag-waving good times.

Copy: Dion Zdunic Design: Geoff Butler



At Ease

These things really write themselves.


Peace Time




Enjoy It.

What struck me as odd on this whole campaign, was that we were selling guns and camping gear to members of the military.

Really, being in the army is one long camping trip. But with bigger guns. I should think that when I got back from overseas, I'd want a hot shower and some home cooking, not to head back out into the woods. But hey, what do I know?