Free your boys There are days when this business is a glorious, unfettered, creative romp. There are others that are so heartbreaking, that they remind us why we drink. This is the latter. For months, Watermark and Suitcase combined forces to produce a $4,000,000 product giveaway for Mark's. "This is some revolutionary underwear, " they said. "So let's have a revolution," we said. TV, radio, online, print – even a million-man (well, a couple dozen, really), march on city hall to protest the uncomfortable, cramped and unpleasant condition in which many of our boys suffer. Everything was ready to go. We had staging areas around the city where members of the cause would take to the streets, hand out free pairs of underwear and spread the good word of freedom. The trucks were packed. The shirts were printed. The radio station had agreed to 30 (thirty!), 30 second spots the morning of the march. A call came in and the campaign was killed. We all went for a drink. Copy: Dion Zdunic, Charles Blackwell Design: Trent Martens, Ken Wentz |
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